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The Beauty Industry Expertise You Need to Succeed in a Crowded Marketplace.
On Your Terms. Within Your Budget.

Attend any U.S. professional beauty trade show and you’re likely to spot Mike Nave, president and CEO of Mike Nave & Associates, deep in conversation with the newest and hottest companies’ executives. In fact, this self-proclaimed “beauty show junkie” travels to almost 30 shows per year, including all of the majors, Cosmoprof Bologna, plus specialty spa, skin, makeup and nail events, to report the news for his clients, as well as for the readers of his Beauty Industry Report. And when he can’t be there personally, you can bet that one of Mike’s associates is on the floor on his behalf.

The passion to discover what’s new in beauty has driven Mike for decades. He grew up in the professional beauty industry, working at his family-owned Mercury Distributing during high school. After graduating from the University of California, Berkley, with a B.A. in business, he joined the distributorship’s sales team. Mike worked side-by-side with his dad, eventually becoming CEO and building Mercury into one of the leading professional beauty products’ distributors in the Western United States.

When manufacturing and distribution colleagues began tapping Mike’s expertise, he discovered a new love—sharing his knowledge and connections to help his friends succeed. His services were in such demand that he sold his interest in Mercury to focus on his consultancy. That included launching several publications—Beauty Store Business, which he later sold to Creative Age Publications, and the Beauty Industry Report, the only executive newsletter for senior executives—and those who want to be—which he continues to publish today. (Subscribe at Mike’s in-depth knowledge of and contacts from every sector of the industry, including key management and field personnel, provide him with intimate knowledge of the professional beauty business and the ability to get his clients in front of key decision makers.

Mike Nave Beauty Industry Report

Immediate Access to Expert Resources

Mike Nave & Associates provides our clients with immediate access to a vast network of pre-evaluated, results-oriented professionals with expertise in all facets of the beauty business.
No one has a greater passion for the beauty industry than Mike Nave. He has had this passion his entire working life. His experience of over 40 years gives him a unique perspective on our industry. No one has greater insight.The Beauty Industry Report with Mike Nave gives us the broad overview. With this report we have information to help make decisions about our future in this industry.
Ken Bern, President, GBS The Beauty Store
By working with us, you will have immediate access to specialists who provide:

Investment Capital • Patent and Trademark Search and Filing • Contract Manufacturing • Global Product and Packaging Compliance • Product Performance Testing • Marketing Strategies • Website Development • Packaging Design • Trade and Consumer Advertising • Trade and Consumer Public Relations • Social Media • Marketing and Sales Collateral, including Brochures, Displays and Point-of-Sale Materials • Traditional and Online Education for Your Customers • Trade Show Strategies, Booth Design & Creation and On-Site Management • Distribution Warehousing, Logistics and Fulfillment • Export and Import Capabilities

Thanks for continuing to put out such a great newsletter. I now refer to your newsletter as “my secret weapon” for making the contacts I like to make in our industry. If I have lost track of a past colleague, I scan your newsletter and eventually find mention of them and where they are. Outstanding stuff.
Michael O'Brien, Marketing and Sales Director, Kematen Cosmetics USA, Inc.

Immediate Access to Expert Resources

Your Exclusive

Mike Nave & Associates will develop a network of leading manufacturers’ rep organizations to cover the United States and even global markets. These rep firms offer product companies their strong, long-term relationships with their distribution, beauty store and salon customers. We will also direct and manage your sales efforts, guiding your reps and making key account calls, as needed, to produce maximum sales and market penetration.

Your Entry Intro New Markets.

If you want to explore new markets for your professional brand or launch a new line directly to consumers, Mike Nave & Associates will help you reach the “power buyers” in Mass Retail, QVC, Home Shopping and other appropriate channels.

Your Business Development A-Team—Without the Overhead.

From providing valuable industry insights and a professional analysis of market needs, opportunities and business practices to creating your business plan and sourcing the best contract manufacturer, Mike Nave & Associates gets your launch off to a fast start. We follow that by developing your channel-specific marketing and sales strategies, assembling the best distribution channel(s) to reach your ultimate customers quickly and profitably, developing your go-to-market media plan and setting you up to win at your first trade show in order to help you create the next big beauty success story.

Your Trend Spotter and Market Analyzer.

As your eyes and ears in the field, Mike Nave & Associates will share the meaningful market intelligence that will keep you ahead of your competition. For reps, distributors, beauty stores and salon chains, we’ll connect you with the newest, hottest brands, then help you become your customers’ go-to resource for the next big hit.

Your Connection to the Best Distributors for your Brand.

If you opt to build your own distribution network, Mike Nave & Associates will connect you with the distributors most suited for your desired market position, strategy and culture.  Whether you offer an international brand that needs to explode onto the U.S. marketplace, an entrepreneurial line that needs traction fast or a legacy brand that wants to expand and modernize its reach, we make it happen.

“I’m not sure if Mr. and Mrs. BIR ever sleep. The coverage of shows, keeping abreast of the trends in the industry and what’s happening with regard to people and companies is excellent. What I really like is the electronic BIR. I don’t have to wait. Mike has an incredible wealth of knowledge and is probably the most well connected person in the industry. As a marketing company working with multiple clients in the beauty industry, we rely on the BIR for current information – and when you have a question, it’s always easy to get in touch with Mike. He is the ultimate professional in this professional business.”
Bart Foreman, Group 3 Marketing
“Cut to the chase”, down right written with passion piece of bathroom, airplane riding and just before you walk into a meeting informative reading… BIR keeps you up to date on our industry, its politics, distribution and a variety of new products and individuals. It’s our own PEOPLE Magazine. Thanks Mike for the great “read” and also because you’re my show walk ‘n idol!
Frankie Cacciato CEO, Katherine Frank Creative, Chicago, IL
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