On Your Terms. Within Your Budget.
Attend any U.S. professional beauty trade show and you’re likely to spot Mike Nave, president and CEO of Mike Nave & Associates, deep in conversation with the newest and hottest companies’ executives. In fact, this self-proclaimed “beauty show junkie” travels to almost 30 shows per year, including all of the majors, Cosmoprof Bologna, plus specialty spa, skin, makeup and nail events, to report the news for his clients, as well as for the readers of his Beauty Industry Report. And when he can’t be there personally, you can bet that one of Mike’s associates is on the floor on his behalf.
The passion to discover what’s new in beauty has driven Mike for decades. He grew up in the professional beauty industry, working at his family-owned Mercury Distributing during high school. After graduating from the University of California, Berkley, with a B.A. in business, he joined the distributorship’s sales team. Mike worked side-by-side with his dad, eventually becoming CEO and building Mercury into one of the leading professional beauty products’ distributors in the Western United States.
When manufacturing and distribution colleagues began tapping Mike’s expertise, he discovered a new love—sharing his knowledge and connections to help his friends succeed. His services were in such demand that he sold his interest in Mercury to focus on his consultancy. That included launching several publications—Beauty Store Business, which he later sold to Creative Age Publications, and the Beauty Industry Report, the only executive newsletter for senior executives—and those who want to be—which he continues to publish today. (Subscribe at bironline.com.) Mike’s in-depth knowledge of and contacts from every sector of the industry, including key management and field personnel, provide him with intimate knowledge of the professional beauty business and the ability to get his clients in front of key decision makers.
Immediate Access to Expert Resources
Investment Capital • Patent and Trademark Search and Filing • Contract Manufacturing • Global Product and Packaging Compliance • Product Performance Testing • Marketing Strategies • Website Development • Packaging Design • Trade and Consumer Advertising • Trade and Consumer Public Relations • Social Media • Marketing and Sales Collateral, including Brochures, Displays and Point-of-Sale Materials • Traditional and Online Education for Your Customers • Trade Show Strategies, Booth Design & Creation and On-Site Management • Distribution Warehousing, Logistics and Fulfillment • Export and Import Capabilities
MASTER SALES BROKER
Mike Nave & Associates will develop a network of leading manufacturers’ rep organizations to cover the United States and even global markets. These rep firms offer product companies their strong, long-term relationships with their distribution, beauty store and salon customers. We will also direct and manage your sales efforts, guiding your reps and making key account calls, as needed, to produce maximum sales and market penetration.
Your Entry Intro New Markets.
If you want to explore new markets for your professional brand or launch a new line directly to consumers, Mike Nave & Associates will help you reach the “power buyers” in Mass Retail, QVC, Home Shopping and other appropriate channels.
Your Business Development A-Team—Without the Overhead.
From providing valuable industry insights and a professional analysis of market needs, opportunities and business practices to creating your business plan and sourcing the best contract manufacturer, Mike Nave & Associates gets your launch off to a fast start. We follow that by developing your channel-specific marketing and sales strategies, assembling the best distribution channel(s) to reach your ultimate customers quickly and profitably, developing your go-to-market media plan and setting you up to win at your first trade show in order to help you create the next big beauty success story.
Your Trend Spotter and Market Analyzer.
As your eyes and ears in the field, Mike Nave & Associates will share the meaningful market intelligence that will keep you ahead of your competition. For reps, distributors, beauty stores and salon chains, we’ll connect you with the newest, hottest brands, then help you become your customers’ go-to resource for the next big hit.
Your Connection to the Best Distributors for your Brand.
If you opt to build your own distribution network, Mike Nave & Associates will connect you with the distributors most suited for your desired market position, strategy and culture. Whether you offer an international brand that needs to explode onto the U.S. marketplace, an entrepreneurial line that needs traction fast or a legacy brand that wants to expand and modernize its reach, we make it happen.